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Rita's Italian Ice & Frozen Custard

Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard, located on Harding Avenue, is a popular ice cream shop and ice cream parlor that has over 600 shops in 31 states. Known for their fresh daily made Italian Ice, frozen custard, milkshakes, sundaes, and gelati creations, this one-of-a-kind treat experience also offers signature Misto and Blendini treats to satisfy all cravings.

Recent social media posts

Pick your flavor… and your grad personality 🎓🍧💙 Blue Raspberry🥭 Mango🍒 Cherry💚 Green AppleWhich one are you claiming? 👀👇...
06/03/2026

Pick your flavor… and your grad personality 🎓🍧

💙 Blue Raspberry
🥭 Mango
🍒 Cherry
💚 Green Apple

Which one are you claiming? 👀👇

Availability may vary by shop and day.

06/02/2026

What’s behind the door? A sweet way to give back.

Purchase a treat and support Alex’s Lemonade Stand.

Alex's Lemonade Stand Foundation

06/02/2026

Sweet, sour, and seriously addictive 💙🍋 The NEW Limited-Time Sour Blue Pucker Gelati at Rita’s is the perfect mix of tangy blue raspberry Italian Ice layered with creamy frozen custard. One bite and your taste buds are on a rollercoaster—in the best way possible. 😍

If you love that sweet-meets-sour combo, this is your sign to run, not walk, to Rita’s before it’s gone!

This is what we call berry exciting!Blackberry Ice has officially joined the Rita’s lineup, and we can’t wait for you to...
06/01/2026

This is what we call berry exciting!

Blackberry Ice has officially joined the Rita’s lineup, and we can’t wait for you to try it.

Drop a 🫐 if this is your next order.
Flavor availability may vary by location.

05/31/2026

3 choices… but you can only pick one 👀

Which one are you going for 🍵🍓🍯

05/31/2026

Dessert is essential for survival. 🍨✨

Think about it… dinosaurs didn’t have Italian ice or frozen custard, and look what happened to them. 🦖💀

Moral of the story: always leave room for dessert.

FoodieHumor

05/29/2026

Meanwhile having full conversations… with absolutely nobody 😭🍧

05/29/2026

SwICEy is calling.

05/28/2026

This $1 is on a mission 🚗💨🍧

Hint: it ends somewhere sweet AND meaningful 💛

Stop by Rita’s to donate!

05/27/2026

Give back while you treat yourself! Support Alex's Lemonade Stand Foundation at your local Rita’s and help fight childhood cancer.

05/26/2026

Pucker up! 💙🍧

Sour Blue Pucker is here… sweet, sour, and unforgettably delicious!

05/26/2026

Ice Guy is ready for the summer sun! Are you? ☀️🍧

Today we remember and honor the heroes who made the ultimate sacrifice for our freedom ❤️🤍💙 Grateful for the brave men a...
05/25/2026

Today we remember and honor the heroes who made the ultimate sacrifice for our freedom ❤️🤍💙 Grateful for the brave men and women who gave everything for our country. Wishing everyone a meaningful Memorial Day spent with loved ones… and of course the perfect treat to cool off with a Rita’s Ice 🍧☀️

Red, white, and blue… and a little sweet too! 🍧💙❤️Happy Memorial Day from all of us at Rita’s!
05/25/2026

Red, white, and blue… and a little sweet too! 🍧💙❤️

Happy Memorial Day from all of us at Rita’s!

🎉 GIVEAWAY TIME! 🎉Let Rita’s get you ready for Summer with our Rita’s SunglassesHere’s how to enter:1️⃣ Follow us on Ins...
05/24/2026

🎉 GIVEAWAY TIME! 🎉

Let Rita’s get you ready for Summer with our Rita’s Sunglasses

Here’s how to enter:

1️⃣ Follow us on Instagram () 📱
2️⃣ Like this post ❤️
3️⃣ Tag a friend 🤝
✨ BONUS: Earn an extra entry every time you tag a friend!

Giveaway starts 5/24 at 12 pm ET and ends 5/28 at 10 am ET. Winners will be chosen at random.

Good luck!

*See full giveaway rules in our bio!

Would you scoop it… or pass? 😏Drop your picks below! 👇
05/23/2026

Would you scoop it… or pass? 😏

Drop your picks below! 👇

05/23/2026

What I mean when I say I’m “outdoorsy” = eating Rita’s Italian Ice outside in the sunshine 🍦☀️ absolutely thriving.

Can’t decide? We don’t blame you 😏🍧Discover your next favorite MISTO® flavor today!Availability may vary by shop and day...
05/23/2026

Can’t decide? We don’t blame you 😏🍧

Discover your next favorite MISTO® flavor today!

Availability may vary by shop and day!

POV: the PR team wrote the caption… then the social team “fixed” it 😭🍦✨
05/21/2026

POV: the PR team wrote the caption… then the social team “fixed” it 😭🍦✨

05/21/2026

Give $1. Make a difference. 💛

05/21/2026

Your algorithm showed you this because it knows you’d rather be eating Rita’s than doing whatever you’re doing right now 🍧😂

Who says lemons can’t make a difference? 🍋💛Donate at Rita’s for Alex’s Lemonade Stand!
05/21/2026

Who says lemons can’t make a difference? 🍋💛

Donate at Rita’s for Alex’s Lemonade Stand!

Swing for a cause ⛳️🍧Rita's Italian Ice Eagles Autism Golf ClassicPlay. Give. Make an impact.Register - link in bio
05/20/2026

Swing for a cause ⛳️🍧
Rita's Italian Ice Eagles Autism Golf Classic
Play. Give. Make an impact.

Register - link in bio

Stock up for the holiday weekend 🇺🇸Buy 3 quarts, get 1 FREE, 5/20–5/22 in the app only!Swipe to pick your flavor, don't ...
05/19/2026

Stock up for the holiday weekend 🇺🇸

Buy 3 quarts, get 1 FREE, 5/20–5/22 in the app only!

Swipe to pick your flavor, don't see it? Comment your favorite below! 👉
Availability may vary by shop and day!

05/19/2026

We’re kicking off our Alex’s Lemonade Stand Foundation fundraiser at Rita’s!

Stop by, enjoy a treat, and help us support

05/18/2026

Your new obsession? MISTO® Shake 🥤🍧

Sweet, creamy, icy. 😍

⛳ The final round is in the books… and the leaderboard is looking delicious.🍧From the 5 Layer Gelati taking the clubhous...
05/17/2026

⛳ The final round is in the books… and the leaderboard is looking delicious.🍧

From the 5 Layer Gelati taking the clubhouse lead to Mango Ice making a strong push, this championship was stacked with fan favorites all weekend long. Which Rita’s treat would be taking home the trophy for you? 🏆🍦

The season we’ve all been waiting for 😎🍧
05/17/2026

The season we’ve all been waiting for 😎🍧

05/17/2026

Tag your favorite parent because they officially owe you a trip to Rita’s 🍦😂💸

ICE MODE: ACTIVATED❄️Some drops just hit colder🧊🥶
05/16/2026

ICE MODE: ACTIVATED❄️

Some drops just hit colder🧊🥶

05/16/2026

Is it cake… or is it Rita’s? 👀🍧

Nothing beats the original.

05/15/2026

The SwICEy Meter is rising and trust us, it only gets better from here. 🌶️

Have you leveled up to SwICEy yet?

05/15/2026

POV: the customer orders exactly what I recommended and suddenly I take it way too personally 🥹🍦💯 Rita’s workers know the feeling 😂

This combo just set the bar 🍧💙What’s your pick?
05/14/2026

This combo just set the bar 🍧💙

What’s your pick?

Think you’ve got a sharp eye? 👀💙Comment how many you found ⬇️We’ll DM a few people who get all 5 a surprise 🎉Tag someone...
05/14/2026

Think you’ve got a sharp eye? 👀💙

Comment how many you found ⬇️

We’ll DM a few people who get all 5 a surprise 🎉

Tag someone who won’t get them all!

05/13/2026

No explanation needed.

05/13/2026

Pause it… which one is yours? 👀

05/13/2026

On a mental health walk… destination: Rita’s.
Sometimes the cure is fresh air, a little movement, and a cup full of happiness 🍧🤍

05/12/2026

There’s always room for Rita’s 🍧

The countdown to Dover is on. 🏁Catch Josh Bilicki driving the Rita’s-sponsored No. 07 Chevrolet at Dover Motor Speedway ...
05/12/2026

The countdown to Dover is on. 🏁

Catch Josh Bilicki driving the Rita’s-sponsored No. 07 Chevrolet at Dover Motor Speedway on May 16.

Plus, don’t miss our on-site meet & greet at the track.

Address

9461 Harding Avenue
Surfside, FL
33154

To reach the ice cream shop and ice cream parlor located on Harding Avenue in Surfside, there are multiple options for transportation.

For those using public transport, you can take the local bus and get off at the nearest bus stop, which is just a short walk from the location. Alternatively, you can take a ride-sharing service or taxi to reach the destination.

If you prefer to drive to the location, there is ample street parking available nearby. However, it is advisable to arrive early during peak hours as parking may be limited.

Opening Hours

Monday 11am - 11pm
Tuesday 11am - 11pm
Wednesday 11am - 11pm
Thursday 11am - 11pm
Friday 11am - 6pm
Saturday 9:35pm - 1am
Sunday 11am - 11pm

Website

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What people say

Rita's Italian Ice & Frozen Custard on Harding Avenue in Surfside is a must-visit for anyone looking for a refreshing and delicious treat. As the largest Italian Ice concept in the nation, Rita's offers an impressive variety of frozen treats that are sure to satisfy any sweet tooth. Their famous Italian Ice is made fresh daily and comes in a range of flavors that will leave you wanting more. But that's not all - they also offer Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

The staff at Rita's are friendly and welcoming, making your visit even more enjoyable. Whether you're stopping by for a quick treat or bringing the whole family for a fun outing, Rita's Italian Ice & Frozen Custard is the perfect destination. So head on over to Harding Avenue and experience the one-of-a-kind delightfully different treat experience that only Rita's can provide - it truly is Ice, Custard & Happiness!

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