Rita's Italian Ice & Frozen Custard

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Harding Avenue
Rita's Italian Ice & Frozen Custard

Rita's Italian Ice & Frozen Custard, located on Harding Avenue, is a popular ice cream shop and ice cream parlor that has over 600 shops in 31 states. Known for their fresh daily made Italian Ice, frozen custard, milkshakes, sundaes, and gelati creations, this one-of-a-kind treat experience also offers signature Misto and Blendini treats to satisfy all cravings.

Recent social media posts

09/18/2026

Open the freezer and pick your 𝘙𝘪𝘵𝘢'𝘴 favorite 👀

Italian Ice or 𝘉𝘭𝘦𝘯𝘥𝘪𝘯𝘪®, which freezer are you reaching for first?

09/17/2026

Pumpkin pie 🤝 𝘙𝘪𝘵𝘢'𝘴

Enjoy our Pumpkin Pie Cream Ice on its own or layer it with our creamy Frozen Custard for a Pumpkin Pie Cream Gelati.
Availability may vary by shop and day.

09/16/2026

Consider this your sign to ghost your plans and head to 𝘙𝘪𝘵𝘢'𝘴. 👻

09/15/2026

Grab the group chat and head to 𝘙𝘪𝘵𝘢'𝘴 🍎🎃

What’s making it into your order?

09/14/2026

Your usual 𝘙𝘪𝘵𝘢'𝘴 order might have some competition. 👀

From Italian Ice and Frozen Custard to Blendini® and Frozen Matcha, there’s plenty worth switching it up for. What are you trying next?

09/14/2026

Pumpkin or Apple Butter, which team are you on? 🎃🍎

Fall favorites are back at 𝘙𝘪𝘵𝘢'𝘴 for a limited time, and we need to know which one wins.

🎃 Pumpkin Frozen Coffee or Pumpkin Pie Concrete
🍎 Apple Butter Milkshake or Apple Butter Concrete

Drop your pick below. 👇

09/13/2026

Grandparents always know how to keep us humble 😂

Celebrate National Grandparents Day with a 𝘙𝘪𝘵𝘢'𝘴 run.

09/13/2026

Can you solve it? 👀🧩

Put your 𝘙𝘪𝘵𝘢'𝘴 knowledge to the test and fill in the answers before revealing the surprise.

From September 13–19 earn double punches on all purchases with this app-exclusive offer, available from 12 to 4 pm. 📲🍧

This offer must be claimed in the 𝘙𝘪𝘵𝘢'𝘴 App and can then be redeemed in shop or when ordering through the app.

How many answers did you get right?

09/13/2026

Double punches = twice the reason to make a 𝘙𝘪𝘵𝘢'𝘴 run 🙌

Earn double punches on every purchase in the 𝘙𝘪𝘵𝘢'𝘴 app from September 13–19 from 12pm till 4pm. What are you ordering first?

Find this offer in the 𝘙𝘪𝘵𝘢'𝘴 App and redeem it in shop or through the app.

09/13/2026

POV: my camera’s dirty… let me clean it real quick 🧼📸

Rita’s treats magically appear ✨🍧

Okayyy, MUCH better 😌

09/12/2026

Fall is in the air at Rita’s! 🍂 So many fall treats to choose from.

Get them before they’re gone!

09/12/2026

Pumpkin Ice + Vanilla Custard = the fall duo we didn’t know we needed 🎃🍦🧡

Consider this your sign to turn your favorite fall flavor into a Gelati. Some duos just make sense. 😮‍💨

09/11/2026

Some duos just make sense.

Italian Ice + Frozen Custard = the upgrade your taste buds actually need. 😏

09/10/2026

Consider this your Frozen Coffee rotation☕🎶

Cold Brew, Mocha, and Caramel are ready for a spot in your lineup.

Team Cold Brew, Team Mocha, or Team Caramel?

09/10/2026

Ice Guy is back in session! 🎒🍧

Here’s to a school year filled with sweet moments, new memories and plenty of 𝘙𝘪𝘵𝘢'𝘴 along the way. ✏️🍎

09/09/2026

Football is back.
Ice Guy is ready.

09/09/2026

🚨 FALL FLAVOR ALERT 🚨 Our Apple Butter Milkshake is HERE 🍎🍂🥤

Creamy, sweet, perfectly spiced and basically fall in a cup. 🤤 But don’t get too attached… she’s only here for a LIMITED TIME! 👀

Run to Rita’s before Apple Butter season says BYE. 🏃‍♀️💨

09/08/2026

Don’t keep scrolling… 👀🎃☕️ Don’t say we didn’t warn you — our Pumpkin Frozen Coffee is SERIOUSLY good, SERIOUSLY exists, and is SERIOUSLY only here for a limited time. 😭🍂

Run, don’t walk to Rita’s before pumpkin season disappears. 🏃‍♀️💨

09/07/2026

Celebrate Labor Day with your favorite treat! Buy one Large Italian Ice and get one Large Italian Ice 50% off exclusively in the 𝘙𝘪𝘵𝘢'𝘴 app.

Pick your favorite flavors, grab a friend, and make your next stop twice as sweet. ❤️

This offer must be claimed in the 𝘙𝘪𝘵𝘢'𝘴 App and can then be redeemed in shop or when ordering through the app.

09/05/2026

Find your perfect flavor. 💚🍧

Frozen Matcha Original, Frozen Matcha Strawberry, or Frozen Matcha Caramel, there’s a flavor for every matcha craving.

Which one are you choosing? 👀 Drop your pick below!

09/05/2026

Fall called… we answered with an Apple Butter Concrete 🍎🍂🤎 Creamy, cozy, and basically sweater weather in a cup.

Consider this your sign to RUN to Rita’s before it’s gone 🏃‍♀️💨

09/04/2026

Visit 𝘙𝘪𝘵𝘢'𝘴 3 days in September, scan your rewards and earn a FREE Small Italian Ice in October with this app-exclusive offer.

This offer must be claimed in the 𝘙𝘪𝘵𝘢'𝘴 App and can then be redeemed in shop or when ordering through the app.

09/04/2026

Rita’s just entered its ✨bedazzled era✨ 💎🍦

Because apparently our Gelatis weren’t already serving enough. 💅 Which flavor deserves the sparkle treatment next?!

09/01/2026

You need to learn how to say NO in life… 😌

When they ask, “Do you want one Rita’s treat?”
You say: NO. I WANT TWO. 🍦🍧😂

SweetTreat

08/31/2026

Consider this your sign 🎃☕️👀

You should buy the Pumpkin Frozen Coffee. Actually… you probably deserve two. 🤭

Pumpkin season is officially here at Rita’s, but only for a limited time! 🍂🧡

08/29/2026

Fall favorites are back, and we have a question... 🍂

Which treat are you trying first?

1️⃣ Pumpkin Pie Concrete
2️⃣ Apple Butter Concrete
3️⃣ Apple Butter Milkshake
4️⃣ Pumpkin Frozen Coffee

Drop your number in the comments and tag the friend you're bringing along. 👇

08/29/2026

Say HELLO to your new fall obsession 🎃☕️🍂 Our Pumpkin Frozen Coffee is officially here and giving ALL the cozy fall vibes… just frozen. 🤎

But don’t get too attached 👀 it’s only here for a LIMITED TIME!

Run to Rita’s and get your pumpkin fix before it’s gone! 🎃✨

08/27/2026

Some red flags are just impossible to ignore… 🚩👀

🚩 “I don’t like custard.”
🚩 “Can we skip dessert?”
🚩 “We have dessert at home.”

Yeah… we’re gonna have to end it here. 😂🍦

What’s YOUR biggest Rita’s red flag?! 👇

08/26/2026

Pop quiz. 👀

Could you go for a frozen treat right now?

A) Yes
B) Also yes

Drop your answer below, then tell us what you're ordering. 🍧👇

08/25/2026

Chocolate chip lovers, this one’s for you 🍪🍦🤎 Our Chocolate Chip Concrete is thick, creamy, loaded with chocolatey goodness, and basically impossible to put down. 😍

Who are you sharing one with? 👀

08/24/2026

🍂 They're back! 🍎🎃

Pumpkin and Apple Butter have officially returned!

From Pumpkin Pie Concretes to Apple Butter Milkshakes and Concretes and Pumpkin Frozen Coffees, there's a fall favorite waiting for everyone.

Which one are you trying first? 👇

08/23/2026

🚨 ALEX MORAN… WE NEED TO TALK. 🚨

You may have gotten a little carried away…
You may have ordered 5 Gelatis… 👀
You may have added extra sprinkles… 🌈🍦

And honestly? We understand. 😂

Plot twist: Alex isn’t real. We just needed an excuse to show off the goods. 🤭❤️

Consider this YOUR warning to go get Rita’s. 🍧

08/20/2026

Ice Guy is ready for a beach day... are you? 🌊🍦

We had a blast bringing this artwork to life from sketch to final design.

Where are you taking Ice Guy next?

Address

9461 Harding Avenue
Surfside, FL
33154

To reach the ice cream shop and ice cream parlor located on Harding Avenue in Surfside, there are multiple options for transportation.

For those using public transport, you can take the local bus and get off at the nearest bus stop, which is just a short walk from the location. Alternatively, you can take a ride-sharing service or taxi to reach the destination.

If you prefer to drive to the location, there is ample street parking available nearby. However, it is advisable to arrive early during peak hours as parking may be limited.

Opening Hours

Monday	11am - 11pm
Tuesday	11am - 11pm
Wednesday	11am - 11pm
Thursday	11am - 11pm
Friday	11am - 6pm
Saturday	9:45pm - 1am
Sunday	11am - 11pm

Website

https://www.ritasice.com/location/ritas-of-surfside-fl/

Alerts

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What people say

Rita's Italian Ice & Frozen Custard on Harding Avenue in Surfside is a must-visit for anyone looking for a refreshing and delicious treat. As the largest Italian Ice concept in the nation, Rita's offers an impressive variety of frozen treats that are sure to satisfy any sweet tooth. Their famous Italian Ice is made fresh daily and comes in a range of flavors that will leave you wanting more. But that's not all - they also offer Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

The staff at Rita's are friendly and welcoming, making your visit even more enjoyable. Whether you're stopping by for a quick treat or bringing the whole family for a fun outing, Rita's Italian Ice & Frozen Custard is the perfect destination. So head on over to Harding Avenue and experience the one-of-a-kind delightfully different treat experience that only Rita's can provide - it truly is Ice, Custard & Happiness!

Recent social media posts

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08/20/2026

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