Rita's Italian Ice & Frozen Custard

Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard, located on Harding Avenue, is a popular ice cream shop and ice cream parlor that has over 600 shops in 31 states. Known for their fresh daily made Italian Ice, frozen custard, milkshakes, sundaes, and gelati creations, this one-of-a-kind treat experience also offers signature Misto and Blendini treats to satisfy all cravings.

Recent social media posts

Brownie Bite🤝 Cookie Dough 🤝 Frozen CustardThe real question is…Which one are you choosing? 👀👇Availability may vary by s...
06/26/2026

Brownie Bite🤝 Cookie Dough 🤝 Frozen Custard

The real question is…

Which one are you choosing? 👀👇

Availability may vary by shop and day!

06/26/2026
06/26/2026

We try our best to be accommodating… 😂🍧

⚽🇺🇸 IT'S GAME DAY! 🇺🇸⚽The U.S. takes on Türkiye tonight, and we're ready to cheer them on!🙌 Who are you rooting for?Host...
06/25/2026

⚽🇺🇸 IT'S GAME DAY! 🇺🇸⚽

The U.S. takes on Türkiye tonight, and we're ready to cheer them on!🙌 Who are you rooting for?

Hosting a watch party? Make it even cooler with Rita's catering, Italian Ice, or Frozen Custard are the perfect game-day treats for your crew.

Stop by your local Rita's to grab everything you need before kickoff! 🍧🎉

👇 Drop your score prediction in the comments!

Flavor availability may vary by day and location.

POV: you said you weren’t hungry 😅🍧These close-ups are doing way too much… sorry in advance for the cravings 👀
06/25/2026

POV: you said you weren’t hungry 😅🍧

These close-ups are doing way too much… sorry in advance for the cravings 👀

🧜‍♀️✨ Mermaid Ice is calling… and so is your summer treat run.Dive into Rita’s newest obsession with a Mermaid Gelati or...
06/24/2026

🧜‍♀️✨ Mermaid Ice is calling… and so is your summer treat run.

Dive into Rita’s newest obsession with a Mermaid Gelati or Mermaid Ice Blender 💖🌊

Sweet, sparkly, and made for your beach-day besties.

Tag your mermaid crew below ⬇️🫧

06/24/2026

Whatever the day brings, just remember… there’s a Gelati waiting for you 🍧💛 and a friendly smile ready to make your day a little sweeter at Rita’s! ☀️✨

If this doesn’t scream summer… what does? ☀️🌊💙Blue Hawaii MISTO® = Rita’s iconic Italian Ice blended with creamy Custard...
06/23/2026

If this doesn’t scream summer… what does? ☀️🌊💙

Blue Hawaii MISTO® = Rita’s iconic Italian Ice blended with creamy Custard for the ultimate smooth summer sip 🍧🥤

Who’s grabbing one today? 👀👇

Availability may vary by shop and day!

Fourth of Gelati®🇺🇸🍧Layers on layers of summer happiness, the only thing missing is fireworks 🎆Celebrate the 4th, the Ri...
06/22/2026

Fourth of Gelati®🇺🇸🍧

Layers on layers of summer happiness, the only thing missing is fireworks 🎆

Celebrate the 4th, the Rita’s way.

06/22/2026

POV: It’s a busy day at Rita’s and we’re pumping ice like our lives depend on it 😂🍧💪

Summer starts NOW ☀️🍧And the summer must-have list?From beach plans to chaotic photo dumps, make every summer moment a l...
06/21/2026

Summer starts NOW ☀️🍧

And the summer must-have list?

From beach plans to chaotic photo dumps, make every summer moment a little sweeter with Rita’s. 💙

Today only: Get a small Italian ice for just $1 with any purchase, exclusively in the app!

Flavor availability may vary by day and location.

Happy Father’s Day 🍧💙He deserves something sweet today. Celebrate Dad with Rita’s and make it a little cooler 😎$1 Small ...
06/21/2026

Happy Father’s Day 🍧💙

He deserves something sweet today. Celebrate Dad with Rita’s and make it a little cooler 😎

$1 Small Italian Ice with purchase, today only.

Happy Father's Day!Player 1 deserves the ultimate power-up thisFather's Day 🎮🍧Slide to reveal your surprise 👀Available i...
06/21/2026

Happy Father's Day!

Player 1 deserves the ultimate power-up this
Father's Day 🎮🍧

Slide to reveal your surprise 👀

Available in the Rita's app only 📲

POV: tomorrow is the first day of summer and a small Italian ice is only $1🍦☀️Comment 🍦 if you’re pulling up, offer only...
06/20/2026

POV: tomorrow is the first day of summer and a small Italian ice is only $1🍦☀️

Comment 🍦 if you’re pulling up, offer only valid in the app tomorrow only!

06/20/2026

Happy National Milkshake Day! 🥤🍦🎉 Which Rita’s milkshake are you getting? 👀

06/19/2026

Mermaid Ice is at Rita's and it did NOT come to play.

Limited time only, come get yours before she swims away. 💙🩵

06/19/2026

To Rita’s… and beyond 🍧🚀

Sweet treats, summer nights, and flavors worth obsessing over 😏

Sounds like the perfect adventure to us.

Smooth, creamy, and unexpectedly refreshing. This is your new go-to for when you want something a little differentStop b...
06/18/2026

Smooth, creamy, and unexpectedly refreshing. This is your new go-to for when you want something a little different

Stop by Rita’s and try our Matcha!

Availability may vary by shop and day!

Find your flavor… find your personality 🍧🌴 The Beach Babe → Blue Hawaii🌶️ The Adventurer → Mango + Tajín🎢 The Adrenaline...
06/18/2026

Find your flavor… find your personality 🍧

🌴 The Beach Babe → Blue Hawaii
🌶️ The Adventurer → Mango + Tajín
🎢 The Adrenaline Lover → Cotton Candy
🎆 The Nostalgic One → Mango

Availability may vary by shop and day!

Tag your flavor twin below 👇

06/18/2026

New study just dropped: people who love Rita’s are scientifically proven to have superior taste buds, elite decision-making skills, and just might be smarter than everyone else 🤓🍧 (don’t fact check us 😉)

06/17/2026

Great Chefs. Great cause.🍋💛

Loved being part of this past weekend with

What’s your Rita’s personality? 👀Are you the sharer, the “just a taste” thief, or the same order since 2012? Tell us you...
06/17/2026

What’s your Rita’s personality? 👀

Are you the sharer, the “just a taste” thief, or the same order since 2012? Tell us your flavor style below ⬇️

Flavor availability may vary by location.

06/16/2026

Cookie dough topping will forever have our hearts 🍪💙

Address

9461 Harding Avenue
Surfside, FL
33154

To reach the ice cream shop and ice cream parlor located on Harding Avenue in Surfside, there are multiple options for transportation.

For those using public transport, you can take the local bus and get off at the nearest bus stop, which is just a short walk from the location. Alternatively, you can take a ride-sharing service or taxi to reach the destination.

If you prefer to drive to the location, there is ample street parking available nearby. However, it is advisable to arrive early during peak hours as parking may be limited.

Opening Hours

Monday 11am - 11pm
Tuesday 11am - 11pm
Wednesday 11am - 11pm
Thursday 11am - 11pm
Friday 11am - 6pm
Saturday 9:45pm - 1am
Sunday 11am - 11pm

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What people say

Rita's Italian Ice & Frozen Custard on Harding Avenue in Surfside is a must-visit for anyone looking for a refreshing and delicious treat. As the largest Italian Ice concept in the nation, Rita's offers an impressive variety of frozen treats that are sure to satisfy any sweet tooth. Their famous Italian Ice is made fresh daily and comes in a range of flavors that will leave you wanting more. But that's not all - they also offer Frozen Custard, Milkshakes, Sundaes, Custard Cookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

The staff at Rita's are friendly and welcoming, making your visit even more enjoyable. Whether you're stopping by for a quick treat or bringing the whole family for a fun outing, Rita's Italian Ice & Frozen Custard is the perfect destination. So head on over to Harding Avenue and experience the one-of-a-kind delightfully different treat experience that only Rita's can provide - it truly is Ice, Custard & Happiness!

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